ANZPAC’s visual identity mirrors the values and positioning of the brand itself. In terms of the use of imagery, thismanifests itself as the use of realistic, plastics-focused imagery to support materials where needed.

Only certain types of imagery are allowed to be used alongside the ANZPAC brand and in ANZPAC materials. This isapplicable across all formats, including, but not limited to, reports, promotional materials, social media andpresentations. Below are some key rules and example imagery